Instagram Meta Ads SOP
In content creation, business owners play a long term brand awareness game for lead generation. Marketing channels made for organic content & media buying are usually the bread and butter of any “Traffic System” and “marketing plan” a media buyer deploys, Instagram Meta Ads SOPs.
The customer journey factors in the conversion rate when cold audiences go through a conversion campaign as a “traffic strategy”, better known as “Sales Funnel”, nevertheless centralized marketing efforts with an attractive lead magnet.
Organic marketing strategies as a thought leader continue to boost site visitors and the overall online presence for business owners who leverage this SEO strategy. Industry experts build touchpoints inside of their CRM to better manage traffic channels and marketing budget.
Website visitors are potential customers that through a video Ad sign into a user experience that provide better results for them, generates social proof and attracts the right people into the email list.
The Instagram Meta Ads Algorithm
Did you know that Instagram has over 2 Billion active users per month, some 95 million are daily visual uploads?
New audiences are found prompting search engine results or using sophisticated SEO tools before running ads. Numbers like 400 million daily users on a platform where ad spend is an average of $25 per ICP DM per target audience… Makes it better than Google Ads or Facebook ads, when running low on advertising budget.
Best practices are always Quality over Quantity, IG takes your content & shows it to a small audience first to determine whether it is “shareable” or not. Case studies show that if the algorithm marks it as “Shareable” it will push more people (Cold Traffic) to it.
The Content marketing strategy that IG algorithms favor in a great way is ENGAGEMENT. High-quality content will always generate engagement (comment, share & save) from organic traffic built on social media platforms (Posts, Reels, Stories). At the same time ad platforms penalize it if not done in an effective way, so avoid doing repeated activity.
Social Media Posts are REELS (none followers mainly), STORIES & POSTS (Followers to build connections and relationships further with)
Optimize Your Bio in the best ways
Optimizing up the organic social business page in Instagram is as important as crafting out the landing page for our marketing campaigns. Bio has 150 Character Limit, use emojis to help a CTA stand out.
Types Of Content for Ad Campaign
- Visuals.- Single Photos or Videos.
- Carousel.- Multiple photos (up to 20) & or videos in a single post; swipe method.
- Stories.- Disappearing short form content (Stays 24hrs); great spot for CTA’s & Links.
- Reels.- Short-content; can be 7 second video or longer (up to 90 sec)
- Lives.- There are no restrictions on when, establishes trust and presence.
How Much To Post?
Paid ads come after the ad copy answers the following Marketing Mastery rule: Is Organic Marketing with social media content building up warm traffic (comments, shares & saves)? What increases audience size is organic content and not the advertising platform alone. A paid traffic campaign when doing social media marketing has the purpose of collecting the prospect’s Email Address. With the right focus, email marketing becomes your digital marketing strategy.
Follow this organic traffic formula:
- Reels: 1-2 per day (Warm Up the account, test audiences and CTA’s)
- Still Photos | Carrousel: 1 per day (Warm Up existing followers, leave a trail)
- Stories: 3 Per Day (Before-Noon-After)
Instagram Meta Ads Creation Process
There are three levels of ad campaigns when doing paid marketing, and different parameters can be set at each level. The options you choose at one level can affect the options available at the next. These dynamic campaign setup options guide the user to make the most out of decisions to achieve campaign goals.
Instagram Meta Ads “Campaigns”
At the campaign level, you can select your objective. Choose objectives that align with what your business wants to achieve, by ad type:
- Awareness
- Consideration
- Conversions
Depending on what the advertising campaigns are designed to achieve build the ultimate guide knowing that in every social media ad workflow there are pros and cons.
How to Create Campaigns that Drive Conversions
At the Campaign level, setting up campaign objective, purchase type and Meta Advantage Campaign Budget. The ability to choose special ad categories and set the ad set spending limit. Helping avoid spending more than the expected budget, which is a common problem.
Campaign Objective:
Choose from awareness, consideration or conversion-targeting options. The campaign objective determines the option available to you for your ad set and ads, such as ad placement, call to action and different ad formats.
Instagram Meta Ads Type of Purchase:
There are two ways to buy ads on META Technologies. The type of purchase you choose depends on how you plan to target ads ad people and pay for ad delivery, in this phase leveraging organic search is key. Here are the two different ads:
- AUCTION: Bid on Audience Shares or Impressions using variations on cost-per-result.
- RESERVE: Pay a Fixed Price to Reach audiences in a predictable way. This type of purchase is available only for qualified advertisers.
Advantage Campaign Budgeting:
Using Advantage Campaign Budgeting automatically allocates the Ad spend budget across ad sets. This feature is able to improve results, depending on the ad set and ad options you select. If you choose Advantage Campaign Budget Optimization, you can set your budget at this stage. Otherwise, your budget can be set at the ad set level.
How to Create Ad Sets
An ad set is a group of ads within a campaign that shares the same audience, placement, budget and schedule
Ad sets allow you to vary your content with different ads targeting the same people and using the same budget and campaign parameters. You provide the content elements, such as images and headlines, and the system combines them to create different ads. Some ad placement options may not be available for dynamic content.
[Dynamic Content]
Use this option to automatically generate different versions of your ad based on your audience’s interests and behaviors. You provide the content elements, such as images and headlines, and the system combines them to create different ads. Some ad placement options may not be available for dynamic content.
[Budget & Schedule]
Set a daily or total budget for your ad set. Your can specify a start date and time, having as well an optional end date, or let your ads run until the system uses up the budget.
[Public]
Create a new audience or use a saved one. To create a new audience, you can select the location, demographics, interests and behaviors of the people you want to target.
When you choose a broad audience, you allow the system to find the people who are most likely to engage with your ads and deliver them more easily. They are recommended option, but you can edit them and add exclusions.
[Advantages + Placements]
“Advantage + placements” use MLL (Machine Language Learning) to determine if specific ads could perform better on Facebook, Messenger, Instagram and Audience Network, and then automatically place them in feeds, stories, and videos. Manual placements are also available.
[Optimization doe Ad Set Delivery]
Choose optimization options for ad set delivery, such as conversations, link clicks, or app events. Note that options vary depending on the campaign objective.
How to Create Ads
Ads Setup:
Ads Creatives:
Language:
Tracking:
