I want to share with you something that might help save thousands in trial and error and hopefully build something from the ether with you in good willing, as a first approach.
Last month, a friend within our network approached me with a very common challenge: having a low monthly ad budget (which is $100/day max, $300 – $500/day is the optimal) and needing to generate leads, ICPs for 0% APR Business Funding programs ASAP…
And Instead of jumping straight into campaign creation (which is useless without the right ramp up), we sat down and mapped out a strategic plan. With this report I believe I’m able to help other media buyers in similar situations.
Starting With The Basics Here…
When you’re working with business financing offers, particularly 0% APR credit cards, you’re entering a space where trust and education are paramount. Business owners aren’t making snap decisions about their financing… they’re carefully evaluating their options.
Trust and education are paramount: This understanding shaped our entire approach to budget allocation.
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Why We Chose Instagram as Our Primary Channel
Out of our $3000 budget, we decided to allocate $2000 to Instagram. This wasn’t a random choice. Instagram has become a hub where business owners spend their breaks, seek inspiration, and actively engage with content. The platform’s visual nature makes it perfect for breaking down complex financial offerings into digestible, attractive content.
The remaining $1000 was earmarked for YouTube, and I’ll explain why this combination makes perfect sense for financial services.
Our Instagram Strategy ($2000 Monthly)
Picture this: A business owner is scrolling through Instagram during their lunch break. They see a carousel post showing how another entrepreneur used a 0% APR business credit card to manage their cash flow during their first year. The post is educational, relatable, and most importantly, it doesn’t feel like a hard sell.
We planned our Instagram content around this everyday scenario. Rather than bombarding viewers with financial jargon, we decided to focus on storytelling through visuals. Each post would walk through a real business owner’s journey, highlighting the practical benefits of having access to 0% APR financing for 12-15 months.
Complementing With YouTube ($1000 Monthly)
YouTube serves a different purpose in our strategy. While Instagram captures attention and interest, YouTube is where we plan to build deeper trust through educational content. Think about it – when you’re considering a financial decision, don’t you look for detailed explanations and reviews?
We’re developing content that answers the questions business owners ask at 11 PM when they’re researching their financing options. Our videos explain concepts like how 0% APR periods work, strategies for maximizing these offers, and real success stories from business owners who’ve used these credit cards effectively.
Expected Outcomes and Reality Check
Here’s where I want to be completely transparent: while we can make educated estimates about realistic performance, every market and audience is unique. Based on industry averages and previous campaigns, we should anticipate costs per lead between $40-60 on Instagram and $55-75 on YouTube. However, these are starting points, not guarantees.
The real value in this approach isn’t just in the numbers… it’s in building a sustainable, scalable system. We’re creating content that can be tested, refined, and optimized over time.
Making This Blueprint Work for You
If you’re planning to implement a similar strategy, here’s my best advice: start slow and focus on quality. Your first month shouldn’t be about hitting home runs – it should be about gathering data and understanding your audience.
Begin with your strongest creative assets on Instagram. Monitor which stories resonate most with your audience. On YouTube, start with one comprehensive video explaining your offer, then expand based on the questions and comments you receive.
Remember, the goal isn't just to spend $3000 - it's to invest it wisely in building a lead generation system that grows more efficient over time.
Looking Ahead
Want to know how this blueprint plays out in reality? I’ll be documenting our journey, sharing our adjustments, and revealing what works (and what doesn’t) as we implement this strategy. Whether you’re a fellow media buyer or a business owner planning your own campaigns, you’re welcome to follow along and learn from our experience.
Ready to discuss how this blueprint could be adapted for your specific needs? Let’s connect and explore how we can customize this approach for your business objectives. After all, every successful campaign starts with a conversation about possibilities.
Your Next Step
If your intrigue by this approach is calling to explore how it could work for your business, I’d love to have a conversation. We are able to discuss your specific goals, adjust this blueprint to match your needs, and develop a customized strategy that makes every advertising dollar count.
Remember, successful media buying isn’t about following a rigid formula – it’s about starting with a solid plan and being ready to adapt based on real-world results. Let’s work together to create your success story.
